Adero Architecture
Brand Strategy
Research
Visual Design
Content Structure
Marketing
Led brand discovery, renaming, and definition to uncover and articulate the firm’s identity, positioning, and point of view, translating strategic insights into a cohesive visual and verbal system.
Industry:
Architecture, Professional Services
Role:
Senior Designer + Brand Strategist
Engagement:
July 2024 - Nov 2024
Context
The firm’s brand had fallen out of sync with the quality and confidence of its architectural work. Visual assets, usage, and social treatments varied across touchpoints, resulting in an identity that felt fragmented and inconsistent.
Challenge
To realign the brand with the firm’s current practice and future direction, then translate that clarity into a cohesive name, identity, and system designed to scale.
Approach
Brand discovery focused on understanding the firm’s values, culture, and long-term direction. These insights informed a strategic renaming and guided the development of a flexible identity system designed to feel contemporary, confident, and durable.
The goal was not decoration, but alignment. Every decision needed to support clarity, consistency, and real-world use.
Building a flexible visual system designed for consistency and longevity
Impact
The refreshed identity provides Adero with a cohesive, flexible brand system that better reflects the caliber of their work. The new name and visual language bring consistency across touchpoints while supporting the firm’s continued growth and evolution.
