mysgi
Product
UI/UX
Accessibility
Strategy
Research
Turning a complex public-sector platform into a clearer, more usable digital experience.
I led UX design across product teams to improve accessibility, reduce friction in critical workflows, and establish a unified design system that could support MySGI as it evolved.
Industry:
Public Sector, Insurance
Role:
Lead UX Designer, Customer
Engagement:
Apr 2022 - Jun 2025
Context
MySGI supports essential services for Saskatchewan drivers, including licensing, vehicles, and insurance. While functional, the experience reflected legacy systems. Information was fragmented, terminology was inconsistent, and common tasks created unnecessary friction.
Challenge
Redesign MySGI to reduce cognitive load and help customers quickly understand what matters most. This meant clarifying information architecture, prioritizing time-sensitive actions, and creating a scalable interface for future services.
Approach
This multi-year engagement involved close collaboration with multiple product delivery teams, business stakeholders, and subject matter experts. As an external consultant and lead customer-facing designer, I partnered with teams to incrementally modernize MySGI while supporting both customer and internal workflows.
Research was continuous and informed each phase of delivery through interviews, usability testing, and focus groups. The approach prioritized clarity, accessibility, and scalability, enabling teams to ship improvements iteratively while aligning on a shared long-term vision.
Information Archittecture
Vehicle renewal user flow
Expanded system view (selected flows)
Impact
MySGI has now launched to over one million Saskatchewan drivers, supporting a growing share of transactions online. Following launch, digital task completion increased by approximately 25–30%, reducing reliance on in-person and call-centre support.
Customer sentiment improved steadily post-launch as users adjusted to the new experience. Medallia survey scores increased from early launch lows to an average rating of 4.1/5, reflecting clearer navigation, improved task clarity, and better visibility of time-sensitive actions. The platform now provides a scalable foundation for future services while delivering a more predictable, accessible experience for everyday driver needs.
